Tag Archives: Gophers

The Gameday Experience’s Effect on the Bottom Line

16 Aug

Welcome back to The Sports Ace, where the Rose Bowl is within sight.

A full, rowdy TCF Bank Stadium (photo: Jim Gehrz, Star Tribune)

Any of my regular readers are aware that I’m a die-hard Minnesota Golden Gopher sports fan, due to my having gone there and having been so involved in the band and other things.  So what I’m about to say hurts me to the core: Gopher football is broken and needs serious help.

Why do I say this?  It goes way beyond that the team hasn’t been to the Rose Bowl since the early 1960s.  Despite preseason on-the-field optimism, a new athletic director and a second-year coach who is clearly making a positive impact, the Minneapolis Star Tribune reported today that only 2,000 student season football tickets ($84 for 7 games) have been sold to date, with the first home game just three weeks away.  That’s a sharp drop from just under 6,000 last year.  And overall attendance in the U’s new, 50,805-capacity TCF Bank Stadium is down almost 10 percent since it opened in fall 2009.

It’s an appalling reality, even though there should be a bump when incoming freshmen arrive.  It’s even more startling when you consider that Wisconsin sold out its allotment of 13,000 student tickets in 30 minutes…and Indiana, a team with fewer wins than the Gophers in recent years, less tradition, a much smaller market base and less hope/prospects for success in the short-term future, has even sold 12,000 student season tickets.

A primary reason for this undoubtedly is the fact the team hasn’t been very good recently, or very fun to watch.  But I think these numbers speak to an underlying and bigger concern – people, young and old, alumni and not, simply aren’t invested in Gopher athletics and/or having a good time at/around the games like they used to.  THIS is where I think progress can be made quickly…and where PR and marketing can have a real impact.

Tons of marketing literature/research suggests that people buy into products/organizations when they have a positive experience with it.  For people like me, re-upping my (full-priced) season tickets is a relatively easy decision because of my involvement with the program.  But what is the University and the athletic department doing to ensure that new/casual Gopher fans enjoy their experiences with the team?  While wins and losses matter, so too (or even more) does the band, the pre-game tailgate, the community, the atmosphere and everything else that the gameday experience can feature.  Giving away tickets might get people there once…and having football players exhort their fellow students to come out looks and sounds good.  But none of that ensures that students will have a good time or a positive experience.  This is where investments need to be made, before the trends hold and numbers add up and there isn’t a next generation of Gopher football fans to support the program.

Of course, there are also the residual effects of non-attendance.  Parking spaces aren’t being filled.  Local businesses aren’t being patronized.  Merchandise and in-stadium concession revenue could be much higher.  The noise level and overall atmosphere suffers…and the 12th-man effect is minimized.  And – ultimately – the players notice and underperform.  Recruits love the stadium…but notice all the empty seats and choose instead to play somewhere else where they feel their efforts are valued more and they have a better chance to win.  It’s all happening at the U of M.  Today.

This story – and these facts – should be the last straw.  The red alert.  The defining moment that shifts Gopher football, Men’s Athletics and Gopher football die-hards everywhere into quick, bold and absolute action.

That’s all for now.  I’m out like Tyrann Mathieu.

Thoughts on Norwood Teague

15 Jun

Welcome back to The Sports Ace, where all NBA basketball games are played with the intensity and passion that the Finals are.

Norwood Teague (photo credit: AJ Mansour, KFAN.com)

Next Monday, Norwood Teague starts as the new Athletics Director at my beloved University of Minnesota.  He replaces Joel Maturi, who ran the department for more than 10 years to mixed reviews.  Many people have asked for my thoughts on the hire, both personal and with my PR hat on, so I thought I’d capture them here.

First, I think the hire tells you some things about the new University president Eric Kaler and his administration.  For one, he’s not afraid to delegate important items to others.  Also, he believes the course the University is already on is the right one, and needs to be properly shaped as opposed to completely overhauled.  Nowhere is this more evident than in context of the football program, which had flashes of competence in the 2000s but not much else to speak of since a run of national titles in the early 1960s.  Jerry Kill will be starting his second year as head coach this fall, and Kaler clearly feels Kill is the right guy long-term for the program.  Why?  It’s not just that he gave him a 7-year extension after his first conference win last year.  It’s also that Teague, the new AD, has no experience running a top-tier football program.  At VCU, Teague had no football team, and at North Carolina Teague wasn’t responsible for football.  Bottom line – it’s Kill’s program, for better or worse, and Teague’s hire was meant to bolster other areas of the program that needed it.

Second, Teague is known as a fundraiser – which will be a GREAT fit for the Gophers.  The U of M has several needs…a new basketball practice facility, upgrades/renovations to Williams Arena and other facilities and more booster donations to offset wildly unpopular ticket price hikes, to name a few.  Teague’s track record in this area will enable him to notch both quick and long-term wins, which should make a big difference on the program.

Third, Teague’s crowning achievement at VCU was the rise of the basketball program, which went to the 2011 Final Four and the 2012 Sweet 16 as the ultimate Cinderella.  Teague gets the credit for finding and hiring Shaka Smart, and for facilitating the success of the squad.  It is with men’s basketball that the University of Minnesota has the greatest chance for near-term success in a revenue sport; the Gophers are projected to be a top-25 team and a top-four finisher in the ultra-tough Big Ten in the 2012-2013 season, so the cupboard is far from bare.  If anyone can make a tweak here and there, and help the program return to sustained national prominence quickly, it’s Teague.  Then, with basketball rolling along, he can invest in other areas of the department…one team’s success will breed other’s, just like it has at Ohio State, Texas and other major schools.  It’s akin to building a house one brick at a time – with a solid foundation to go on, the house could stay strong and last a long time.

All in all, I like the hire.  Time will tell, of course, but even despite the lack of direct experience with football it seems like the U hired the kind of guy that can help fix the department’s greatest weaknesses…and that’s encouraging.

That’s all for now.  I’m out like the Houston Astros on Wednesday night.