>Just in Time – Sports PR/Mktg Predictions for 2010

12 Jan

>Welcome back to The Sports Ace, where tanking games at the end of the football season – especially when you’re 14-0 – is prosecuted to the fullest extent of the law.

By now, the “prediction for 2010” buzz has pretty much faded, which means it’s the perfect time for me to join the fray and suggest some things I think will dominate the year ahead. Enjoy.

–Teams on Twitter
You might think that this is obvious and has no place in a prediction post. After all, there surely are teams that have done a good job of activating Twitter, Facebook and other sites to engage their fan bases. But if it’s so obvious, then why hasn’t everyone adopted these practices? It seems to me that a definite majority of teams are still trying to figure it all out – all the way from defining how their athletes use the tools to hiring staff devoted solely to the effort. This will change in 2010…I think this is the year when the tides turn and sports organizations and leagues everywhere really embrace social media.

–Breaking News
Already, we’ve started to see individual athletes taking matters into their own hands when it comes to news announcements, spreading the word themselves through social media tools instead of feeding reporters and the news machine at large. As the landscape of media continues to change, and reporters are more taxed and the news hole continues to shrink, I think athletes will do more and more of this in 2010 so that they guarantee themselves their share of ink and buzz and manage and motivate their individual fan bases. In a world where star power adds dollars to contracts and leads to endorsement deals, and athletes are looking out for “number one” more and more, this makes incredible sense. Plus, let’s admit it, athletes have huge egos. Spreading the word themselves allows them to control the message and hoard the attention…really, it’s PR 101. Think of it this way, and it’s a wonder this hasn’t been done more already.

–ESPN Will Dominate. Even More.
You’ve heard about ESPN Boston and Los Angeles. There’s a simple model at play here: leverage the Worldwide Leader’s brand and existing/growing resources and infrastructure to provide sports content on the local level. As papers and TV stations continue to tighten their belts, sports coverage already has suffered to some extent. So enter ESPN, with a growing brand and more money to spend than the local guys. If they can come in and cover the teams well, and maybe even syndicate content to the local media, they might just have a winner. Meanwhile, visitors to the ESPN sites benefit from all the other content on there too – it’s an infrastructure much more built out than any newspaper site I’ve seen. I expect to see ESPN New York, ESPN San Francisco, ESPN Atlanta and others sooner than later.

–Team Naming Rights
We saw a couple of WNBA teams sell their jersey space, and essentially their nicknames, to corporate sponsors in 2009. Soccer teams around the world (and NASCAR) have done this for years…might a major American brand make a move into a major American sport in 2010? It wouldn’t shock me.

What am I missing?

Have a terrific New Year. I’m out like the New England Patriots.


11 Responses to “>Just in Time – Sports PR/Mktg Predictions for 2010”

  1. Colby Gergen 01/12/2010 at 4:01 PM #

    >Aw, come on man! These aren't predictions! These things are already happening.ESPN makes a move to take over, or take down, FSN – that would be a prediction.That said, I think #1 is interesting to watch develop. With the teams who are already utilizing SM tools, you start to see how their SM presence vibes with the overall tendencies of the organization- from team to coaching staff to ownership. It's the same for any other business- your SM presence is a representation of who you are.For #2, I'm more interested to see how the various leagues change and enforce their social media policies in regards to players. That alone will have a major impact on any increase or decrease in that area.

  2. Anonymous 01/13/2010 at 12:19 PM #

    >Hello!You may probably be very curious to know how one can make real money on investments. There is no need to invest much at first. You may begin to get income with a money that usually goes on daily food, that's 20-100 dollars.I have been participating in one company's work for several years, and I'm ready to let you know my secrets at my blog. Please visit blog and send me private message to get the info.P.S. I make 1000-2000 per daily now. [url=http://theblogmoney.com] Online investment blog[/url]

  3. Anonymous 01/17/2010 at 2:02 AM #

    >Good brief and this enter helped me alot in my college assignement. Gratefulness you as your information.

  4. Anonymous 01/21/2010 at 1:27 AM #

    >Brim over I to but I think the list inform should acquire more info then it has.

  5. Anonymous 01/25/2010 at 1:11 AM #

    >Hi!You may probably be very interested to know how one can make real money on investments. There is no initial capital needed. You may commense to get income with a sum that usually goes on daily food, that's 20-100 dollars.I have been participating in one company's work for several years, and I'll be glad to let you know my secrets at my blog. Please visit my pages and send me private message to get the info.P.S. I earn 1000-2000 per day now.http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

  6. Anonymous 02/04/2010 at 5:07 AM #

    >Good day, sun shines!There have were times of hardship when I didn't know about opportunities of getting high yields on investments. I was a dump and downright pessimistic person. I have never imagined that there weren't any need in big initial investment.Nowadays, I feel good, I begin to get real money. It's all about how to choose a proper partner who utilizes your funds in a right way – that is incorporate it in real business, parts and divides the income with me.You can get interested, if there are such firms? I have to tell the truth, YES, there are. Please be informed of one of them:http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

  7. Anonymous 02/18/2010 at 6:51 AM #

    >Hi[URL=http://blog.bakililar.az/Botshark/]Buy Tramadol Online[/URL]

  8. Anonymous 02/25/2010 at 7:15 PM #

    >Survival group against God?? LOL. Good luck with that. Truth is, no one knows the exact time this will happen except the man upstairs, however, I firmly believe that there are people placed here by God that post the warning signs and it's up to you to take heed.[url=http://2012earth.net]doomsday 2012 [/url] – some truth about 2012

  9. Anonymous 03/06/2010 at 7:23 PM #


  10. Anonymous 03/14/2010 at 1:44 PM #

    >Glad to greet you, ladies and gentlemen!We are not acquainted yet? It’s easy to fix, my name is Nikolas.Generally I’m a venturesome analyst. for a long time I’m keen on online-casino and poker. Not long time ago I started my own blog, where I describe my virtual adventures.Probably, it will be interesting for you to read my travel notes and reports about winnings and losses on this way.Please visit my diary. http://allbestcasino.com I’ll be interested on your opinion..

  11. Anonymous 03/21/2010 at 5:41 AM #

    >i without a doubt adore your writing choice, very useful,don't quit as well as keep posting seeing that it just simply truly worth to read it.excited to read more of your own posts, regards 😉

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: